Aug 25, 20224 min read

How to Create Call-to-Action in Hubspot?

What is a Call to action in digital marketing?

A Call to Action (CTA) is an image or text that prompts your visitors, leads, and customers to take action. It is, quite literally, a "call" to take an "action."

A CTA could be anything from subscribing to your newsletter, downloading a white paper or e-book, or even just following you on social media.

The goal of a CTA is to prompt an immediate response or encourage an ongoing interaction that will eventually lead to Conversion.

Digital marketing CTAs are often embodied in the form of a banner ad, landing page, pop-up, or email campaign. But they can also be found in social media posts, blog articles, or even in physical marketing collateral.

The key to an effective CTA is to make it specific, actionable, and relevant to your target audience. It should also be placed in a high-visibility location where visitors will see it and be able to act on it easily.

Some common CTAs in digital marketing include:

"Subscribe to our newsletter"

"Download our e-book"

"Get a free consultation"

"Follow us on social media"

"Sign up for our webinar"

"Shop now"

Digital marketing is all about getting the right message in front of the right people at the right time. A well-crafted CTA can help you do just that by driving targeted traffic to your website or landing page and prompting conversions.

When creating a CTA for your digital marketing campaigns, keep the following tips in mind:

1. Keep it short and sweet- Your CTA should be clear and concise so that visitors know exactly what you want them to do.

2. Use strong, action-oriented language- Use words like "download," "sign up," "follow," and "shop" to prompt an immediate response.

3. Make it relevant- Your CTA should be relevant to the specific campaign or offer you're promoting. It should also be targeted to your audience so that they know it's meant for them.

4. Use attractive visuals- A CTA with a strong visual component is more likely to catch a visitor's eye and prompt them to take action.

5. Place it prominently- Your CTA should be placed in a high-visibility location on your website or landing page so that visitors can't miss it.

6. Use a sense of urgency- Creating a sense of urgency around your CTA can prompt visitors to take action before they lose the chance. Try using phrases like "act now," "limited time only," or "while supplies last."

7. Offer an incentive- Offering an incentive, such as a discount or freebie, can further encourage visitors to take action.

8. Test, test, test- Always test different versions of your CTA to see what works best for your audience and your campaign goals. Try different copy, visuals, placement, and offers to see what gets the most clicks.

By following these tips can help you create effective CTAs that drive conversions and meet your digital marketing goals.

How to Create Calls-to-Action in Hubspot?

As a marketer, one of your main goals is to drive conversions. And one of the most effective ways to do that is by using calls-to-action (CTAs).

CTAs are basically buttons or links that tell your website visitors what you want them to do next. For example, you might want them to sign up for your email list, download a white paper, or buy a product.

Hubspot is a powerful marketing tool that allows you to create and track CTAs. In this article, we'll show you how to create CTAs in Hubspot.

Creating a CTA in Hubspot is easy. Just follow these steps:

1. Go to the Hubspot CTA page.

2. Click on the "Create CTA" button.

3. Enter a name for your CTA and select a type (button or link).

4. Enter the URL of the page you want people to be taken to when they click on your CTA.

5. Select the CTA's color and style.

6. Enter the text you want to display on your CTA button or link.

7. Save your changes.

That's it! You've now created a CTA in Hubspot.

Types of CTAs in Hubspot?

When creating a call to action (CTA) in HubSpot, you'll first need to decide what type of CTA you want to create. There are four different types of CTAs that you can create in HubSpot:

1. Standard CTAs - These are the most basic type of CTAs and are typically used to drive traffic to a specific landing page or blog post.

2. Smart CTAs - Smart CTAs are CTAs that are personalized based on the visitor's behavior on your website.

3. Inline CTAs - Inline CTAs are CTAs that are included in the body of your blog post or webpage.

4. Floating CTAs - Floating CTAs are CTAs that appear in a floating bar on the side or bottom of your website.

Once you've decided which type of CTA you want to create, you'll need to choose a template. HubSpot offers a variety of different CTA templates that you can use to get started.

Best Tools to visualise your CTA results for your brand

Let's talk about the best tools to help you visualize your CTA results.

1. Google Analytics

Google Analytics is a free tool that provides insights into your website traffic. It can be used to track conversions, goals, and funnels.

2. HotJar

HotJar is a heatmapping tool that allows you to see how users interact with your website. It provides insights into where users click, scroll, and hover.

3. ClickTale

ClickTale is a conversion optimization tool that records user interactions on your website. It provides heatmaps, session replays, form analytics, and more.

4. Crazy Egg

Crazy Egg is a heatmapping tool that shows you where users click, scroll, and hover on your website. It provides insights into what's working and what's not.

5. VWO

VWO is a conversion optimization platform that allows you to test different versions of your website to see what converts best. It provides A/B testing, multivariate testing, and more.

These are just a few of the many tools available to help you visualise your CTA results. The best tool for you will depend on your specific needs and goals.